new in

Rooted in running innovation and reengineered for the streets, New Balance is always pushing the boundaries. With almost a century of changing the game, the Boston-born brand infuses sports DNA into every silhouette. From legendary models like the 1906, 2002 and 550, to everyday clothing to level up your looks, browse all things New Balance in men’s, women’s and kids’ sizing right here.

Whether you’re pushing for PB’s or stepping out onto city streets, New Balance’s range of trainers and clothing has you covered from head to toe. New Balance’s signature technology includes N-ergy outsoles, ACTEVA LITE cushioning and ABZORB foam found among its iconic sneakers, along with NB DRY sweat-wicking tech that’s engineered into performance clothing. Comfort is always the key.

Who Owns New Balance?

The current owner of New Balance is Jim Davis, who bought the company from Paul Kidd on Boston Marathon Day in 1972.

Where To Buy New Balance Shoes?

You can shop a huge selection of NB Trainers right here at JD. Our New Balance footwear collection is packed with the hottest styles, from the retro-inspired 530 and 327 silhouettes, to the modern looks like the 9060. Whatever your style, our range of New Balance trainers has you covered.

How To Clean New Balance Shoes?

New Balance recommends cleaning your New Balance shoes and trainers gently with a light bristle brush, like a suede brush or toothbrush, and a mild detergent. Make sure you use a dye-free detergent to avoid staining. Alternatively, JD stocks a range of Crep Protect products designed to keep your sneakers looking box fresh.