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Bringing a healthy dose of early-noughties retro energy to your step, the running-inspired New Balance 740 is back and even better than ever. Greatly improving on the original, the kind of trainer that was easily worn down after many miles of stomping, the new look 740 is as much about durability as it is style.

Pulling loads of familiar elements from classic, 2000-era runners, they still bring the throwback vibes but come with all the modern updates for enhanced comfort and long-lasting wear. The breathable, open-knit mesh upper is light and stretchy, while the synthetic overlays bring structure and support for a sturdy and secure fit.

The updated 740 maintains that slick, streamlined aesthetic, pulled straight from their roots on the running track, while angular design lines bring a fresh and unique look. Moving underfoot, ABZORB cushioning delivers an ultra-smooth and springy step via a combination of cushioning and compression resistance. A grippy rubber outsole brings firm traction as you go.

Inspired by New Balance’s rich heritage in running and sports, the 740 nods to the brands’ archives whilst delivering all the comfort and modern technology you expect from a New Balance trainer. Check out our full collection of the New Balance 740 right here at JD!

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